DBC savings

Doubleday Book Club Savings

These days one can come across many a claim that the advent of online book retailers have stripped book clubs of an important advantage in the eye of a value-minded book lover: low pricing.

 

But, is it really so? In the table below, prices at Doubleday Book Club are compared with those at a leading online retailer. Ten books are included, fictional and non-fictional, spanning a range of genres. The books chosen share two common traits: all are hardcover versions and all of them have achieved extraordinary success, with a lengthy tenure on the New York Times bestseller list to prove it.

 

Note: to simplify the calculation and cut down the shipping costs, we're assuming the four commitment books are combined into one order. This way there are no shipping charges at the online store at all (they offer free shipping on eligible items if the total amount of the order exceeds $25), while Doubleday's charges are reduced to a single $2.49 flat fee.

         
BOOK AUTHOR ONLINE STORE DOUBLEDAY  
T is for Trespass Sue Grafton $16.17 $0.20 Introductory
Books
Double Cross James Patterson $16.79 $0.20
A Thousand Splendid Suns Khaled Hosseini $14.27 $0.20
The Secret Rhonda Byrne $13.17 $0.20
Book of the Dead Patricia Cornwell $14.82 $0.19
The Martha Stewart Living Cookbook Martha Stewart $23.10 FREE
Shipping & Handling $0.00 $13.70  
       
Fancy Nancy Jane O'Connor $11.55 $10.99 Additional
Books
The Notebook Nicholas Sparks $13.60 $9.99
Ransom Danielle Steel $20.48 $10.99
302 Advanced Techniques For Driving A Man Wild In Bed Olivia St. Claire $14.04 $9.99
Shipping & Handling $0.00 $2.49  
Total $157.99 $59.14  
Cost Per Book $15.79 $5.91  
Savings None $98.85  
$9.88/book
» Prices last checked on December 27, 2007

Conclusion

As you can see, by joining Doubleday Book Club not only can you still save, but you can save big: nearly $10 per book compared with the chosen online retailer. For your information, in a regular book store these ten titles would amount to about $250.

 

Note: to achieve such savings, you need to take a bit of care when shopping. Since your first six books will cost you a total of $0.99 (plus shipping) no matter which ones you choose, it makes sense to stuff higher priced items into the introductory offer, while for the rest of your commitment you might want to pick some more competitively priced books: for the example above we have chosen four moderately priced books ($10-11).

 

At Doubleday Book Club, fresh new titles usually cost more, sometimes quite a bit, so it's a good idea to have a look around and do a bit of planning before joining. The newest bestsellers are typically priced around $15-17; if those represent your sole interest, your total cost will probably be some $20 higher. However, even in the worst-case scenario, your savings compared to the online retailer will still exceed $70 for ten books.

 

It is also possible to save even more than our example shows. At the enrollment, DBC gives you the option to choose one more book for $5.99 and reduce your commitment right away. That's a few dollars not covered in our example. There are special editions to be had, such as these featured in the column to the right. As you can see, you can save almost $125 on a single book! Getting all three of these books within your introductory offer would save you a whopping $273.90! There are more great bargains like this to be had, so, as we said already, it pays to poke around a bit.

 

Clearly, most of the savings in the example above are due to the incredible introductory offer. Once it's been exploited, the playing field levels out to an extent, but that is not to say that Doubleday Book Club membership will not save you money anymore. At DBC, there are always online discounts, one day sales etc. Special offers such as "buy two books and get one for $1.99" or "make a purchase in January and get a free book in February" will come your way regularly. Omnibuses are also a popular way to save money. You will find a mass of somewhat older titles by many popular authors (books that likely aren't available anywhere else, at least as hardcover editions) with prices like $7.99, or lower even: $4.99 is not such a rare a price tag at Doubleday, and even $2.99 can be seen on occasion.

 

Note: you can't exploit these ultra low-priced books to fulfill your member obligation, as DBC has the minimum price for the four commitment books set at $9.98.

 

Another way of saving money that some people use is by canceling and rejoining – thus effectively taking advantage of the introductory offer over and over. Although Doubleday Book Club would prefer it by far that you stayed a member for a long time and buy many many books, and although they state that they "reserve the right to refuse memberships", if you cancel your membership and then decide to rejoin at a later date, they will usually take you back without a question. In fact, some time after canceling you will likely receive an e-mail inviting you to rejoin, and along with it a special online code to enter at the club web site and be privy to an even better deal than the standard 6+4 offer (less commitment books, for example, or even no commitment at all).

 

Alternatively, to deter you from canceling in the first place, they might hit you with an offer as soon as you express the request. Seasoned re-joiners will advise you not to take the very first offer though, as better ones might follow...

 

While the cancel-rejoin approach will presumably save you a bit more money, it is likely that not everyone would be comfortable with it. But that's just as well; as was said earlier, if you remain a loyal member, Doubleday Book Club will reward you with plenty of opportunities for additional savings (from free shipping to free books).

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Still not sure?

Other Popular Book Clubs:
Book-of-the-Month: 5 books for $1BOMC2: all books $9.95The Literary Guild: 5 books for 99¢

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