In The Tipping Point, Malcolm Gladwell showed us the hidden mechanisms that cause the spread of ideas. In Blink, he dazzled us again by revealing why so-called “snap judgments” can be remarkably trustworthy.

In Outliers, he tackles his most intriguing topic yet: why some people are more successful than others. Once again using his gift for translating cutting-edge research into gripping reading, he focuses on the world of "outliers" – the geniuses, business tycoons, rock stars, software programmers and other elites in our society. What makes them so different? How much of it is nature, and how much is nurture? Can anyone become successful with the proper mindset, enough hard work and the right opportunity? The answers are not what you might expect.

Along the way, Outliers skillfully interweaves case studies, anecdotes and social phenomena to reveal unexpected connections between things as disparate as birthdays and the hockey elite, and rice farming and math exams. Also discussing the role of culture in airplane crashes and why the Beatles were head and shoulders above their peers, this is a landmark work – one that finally sheds light on the hidden x-factor that shapes how well we do in life.

Book clubs are a great way to shop for books: by joining, an avid reader can save a significant amount of money, get personalized recommendations on what to read, access to exclusive author interviews, articles etc. However, with so many options out there things can get confusing in a hurry and make it difficult to make the right choice. This is where BookClubs-Online.com steps in: it is a place to browse, review, compare and choose the suitable book club for you.

Most of the book clubs reviewed at this site have several pages dedicated to them: the summary page states just the basic information about that particular outfit, such as introductory offer, initial and total minimum cost, commitment etc; the review page gives you in-depth information about each club with pros and cons on joining; the savings page tells you how much exactly you can save by joining the book club compared to buying books at a leading online retailer and provides a real-world example; finally, the FAQ page provides answers to most frequently asked questions.

Related book clubs – such as bestseller or children's book clubs – also feature an extensive comparison page: this is not just a side-by-side analogy of main features, but a thorough review of the clubs' similarities and differences.

BookClubs-Online.com also has many articles that aren't correlated to any particular club, but rather have to do with the book club scene in general. You can find out how book clubs came to be, compare them with online book stores, learn how to get the most out of membership and avoid possible pitfalls. In short, you'll find plenty of intelligence and advice to help you make an informed decision before taking any commitment.